The Power of Local Search for Healthcare Facilities

The healthcare system is growing every day. Patients have the liberty to choose where to get the best healthcare. Making a wise and sane decision about where to get the service goes a long way in determining how effective the treatment will be. You should also have information about your health care provider. The relationship … Continued

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Build Trust: Managing Your Facility’s Reputation

A great reputation is essential to the success of any organization. So what actually is a reputation? It’s a set of held beliefs about who you are as a company and what you do, and it can determine whether or not someone decides to become your client. Fortunately, beliefs are often based on projection and … Continued

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Google’s “Medic Update”: How it May Be Affecting Individual Practitioners

Google’s Medic Update began its rollout on August 1, 2018. While not specifically aimed at health care providers, many health care-related websites saw their rankings drop drastically. The update appears to have been given its name by Barry Schwartz who is the editor of Search Engine Land because of the number of medical and mental … Continued

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Local Review Sites: The Top 10 Crucial Sites To Be On

If you’re working on building a local SEO campaign, then it’s important that your business appears on the right local review sites. There are several reasons why being on these local review sites will help your local SEO: These review sites rank well in the search engines. As a result, they will give your business … Continued

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The SEO Must-Know Tips for Business Websites

7 SEO Must-Know Techniques Every Business Website Should Use A lot goes into running a business with not much time left over for marketing and promotion. Smart business owners realize that their website is their presence on the internet and know how to use search engine optimization in ways that make it work for them. … Continued

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Why Transparency Matters When Marketing In Healthcare

When you’re responsible for the marketing and advertising of your organization, you spend a great deal of your time focused on keywords, meta descriptions, and other SEO-related concepts. Even though it’s difficult to measure the effect these SEO tactics have on your marketing campaign, ignoring them altogether can have a disastrous effect. However, marketing professionals … Continued

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Converting Website Visitors Is Always A Work In Progress; A CRO Primer

Conversion rate optimization is the process of increasing the performance of your web page whether you’re trying to elicit an action, acquire a lead, or generate a sale. For many marketers, the goal is to create a web page that meets their expectations. Once they reach an acceptable goal, they move on to the next … Continued

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Protect Your Rankings With This SEO Redesign Checklist

Before you start work on your new and improved redesigned website, give careful consideration to the pages and posts your site is already ranking for as any alteration to them can cause a drop in rankings. It doesn’t really matter whether the changes come from an aesthetic alteration or major backend CSS coding, altering your … Continued

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You Can’t Do Everything Yourself, And The Internet Can Be A Challenging Place

No matter how knowledgeable and experienced you are in your chosen field, if you want to create a website and use the internet to attract a steady stream of customers, you are going to need help with web design and internet marketing. While it’s possible to cobble together a do-it-yourself website and try to create … Continued

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Six Steps to Using Search Keyword Data to Create Better Content

Keyword research continues to gain more popularity as time progresses. Keyword research is vital because it helps you create content for your targeted audience. Keyword research will help you uncover the subjects or topics that appeal to your audience. This is the primary reason why experienced digital marketers use keyword research for their online marketing … Continued

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