Common Healthcare Marketing Questions

Healthcare marketing is a multidisciplinary section of public health practice. It involves creating, communicating, inventing and delivering healthcare information using science-based and customer-centered strategies to promote and protect the diverse health populations. Healthcare marketing uses various fields such as communication, marketing, and public healthcare promotion, to offer a framework of strategies, theories, and techniques. This … Continued

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The Do’s and Don’ts of Privacy Protection in Healthcare Advertising

Are you struggling to promote your medical practice? If you’re looking to acquire more patients or clients, you can’t just sit around and hope they stumble upon your practice. You’ll need to take initiative by implementing marketing strategies that allow potential new patients to get acquainted with your medical practice. Read on to learn the … Continued

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Tips That Help Keep Your Website HIPPA Compliant

The Health Insurance Portability and Accountability Act (HIPAA) is designed to improve access to healthcare insurance and streamline the flow of information. Protecting this information on the Web is crucial for hospitals to prevent data leaks and avoid penalties. Here are several tips to keep your website HIPAA compliant. Know the HIPAA Compliance Laws The … Continued

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Characteristics of HIPPA Compliant Messaging Applications

As a medical professional, you know one thing is for certain: the HIPPA regulations in hospitals and other medical facilities are just as important today as they have ever been. However, with the advent of new technology, it can difficult to stay true to HIPPA. E-mail, social media, and other such mediums have made it … Continued

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The Power of Local Search for Healthcare Facilities

The healthcare system is growing every day. Patients have the liberty to choose where to get the best healthcare. Making a wise and sane decision about where to get the service goes a long way in determining how effective the treatment will be. You should also have information about your health care provider. The relationship … Continued

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Build Trust: Managing Your Facility’s Reputation

A great reputation is essential to the success of any organization. So what actually is a reputation? It’s a set of held beliefs about who you are as a company and what you do, and it can determine whether or not someone decides to become your client. Fortunately, beliefs are often based on projection and … Continued

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Google’s “Medic Update”: How it May Be Affecting Individual Practitioners

Google’s Medic Update began its rollout on August 1, 2018. While not specifically aimed at health care providers, many health care-related websites saw their rankings drop drastically. The update appears to have been given its name by Barry Schwartz who is the editor of Search Engine Land because of the number of medical and mental … Continued

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Local Review Sites: The Top 10 Crucial Sites To Be On

If you’re working on building a local SEO campaign, then it’s important that your business appears on the right local review sites. There are several reasons why being on these local review sites will help your local SEO: These review sites rank well in the search engines. As a result, they will give your business … Continued

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The SEO Must-Know Tips for Business Websites

7 SEO Must-Know Techniques Every Business Website Should Use A lot goes into running a business with not much time left over for marketing and promotion. Smart business owners realize that their website is their presence on the internet and know how to use search engine optimization in ways that make it work for them. … Continued

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Why Transparency Matters When Marketing In Healthcare

When you’re responsible for the marketing and advertising of your organization, you spend a great deal of your time focused on keywords, meta descriptions, and other SEO-related concepts. Even though it’s difficult to measure the effect these SEO tactics have on your marketing campaign, ignoring them altogether can have a disastrous effect. However, marketing professionals … Continued

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