The SEO Must-Know Tips for Business Websites

7 SEO Must-Know Techniques Every Business Website Should Use A lot goes into running a business with not much time left over for marketing and promotion. Smart business owners realize that their website is their presence on the internet and know how to use search engine optimization in ways that make it work for them. … Continued

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Why Transparency Matters When Marketing In Healthcare

When you’re responsible for the marketing and advertising of your organization, you spend a great deal of your time focused on keywords, meta descriptions, and other SEO-related concepts. Even though it’s difficult to measure the effect these SEO tactics have on your marketing campaign, ignoring them altogether can have a disastrous effect. However, marketing professionals … Continued

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Converting Website Visitors Is Always A Work In Progress; A CRO Primer

Conversion rate optimization is the process of increasing the performance of your web page whether you’re trying to elicit an action, acquire a lead, or generate a sale. For many marketers, the goal is to create a web page that meets their expectations. Once they reach an acceptable goal, they move on to the next … Continued

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Protect Your Rankings With This SEO Redesign Checklist

Before you start work on your new and improved redesigned website, give careful consideration to the pages and posts your site is already ranking for as any alteration to them can cause a drop in rankings. It doesn’t really matter whether the changes come from an aesthetic alteration or major backend CSS coding, altering your … Continued

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You Can’t Do Everything Yourself, And The Internet Can Be A Challenging Place

No matter how knowledgeable and experienced you are in your chosen field, if you want to create a website and use the internet to attract a steady stream of customers, you are going to need help with web design and internet marketing. While it’s possible to cobble together a do-it-yourself website and try to create … Continued

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Six Steps to Using Search Keyword Data to Create Better Content

Keyword research continues to gain more popularity as time progresses. Keyword research is vital because it helps you create content for your targeted audience. Keyword research will help you uncover the subjects or topics that appeal to your audience. This is the primary reason why experienced digital marketers use keyword research for their online marketing … Continued

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Top 7 Tips for Web Designs That Drive Sales

Every online entrepreneur wants a website that encourages visitors to take the next step which involves either buying a product or contacting the support center. Converting the traffic that visits your website to customers is an essential aspect that every online seller should understand. Website design plays a critical role in ensuring that your e-commerce … Continued

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Top 5 Things Most People Get Wrong About SEO

Search engine optimization (SEO) is constantly evolving. What worked yesterday might not work at all today. No one is truly an expert, as there is always something new to learn. But the basic SEO fundamentals are pretty much the same as always. In spite of its longevity, there are some things most people still get … Continued

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A Few Important Things Non Programmers Should Know About Programming

Programmers and non-programmers must work together to develop and deliver high-quality products to the marketplace. However, the two types of professionals approach their work from different perspectives, often creating communication challenges and other inefficiencies that can detract from their end result. Specifically, non-technical managers often lack the necessary knowledge to understand the capabilities and limitations … Continued

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Top Ten Internet Giants From The DotCom Bubble That No Longer Exist

Back in the heady days of the nineties and early aughts, it seemed like creating a website would be the key to success for many. It was almost like a gold rush for those who got in at the right time. Launching a start-up was fairly easy, and stories of riches abounded. However, what many … Continued

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