You spent a lot of time and money developing your digital marketing strategy. No wonder you feel like taking some time off! Don’t relax too much because the industry keeps changing, along with your audience. If you don’t stay updated with the latest tactics and trends, you could lose the benefits of your hard work.
To maintain your competitive edge, you first need to know when you should revisit a project. Stay alert for the following telltale signs, so you’re never caught off guard.
1. You’ve disappeared from SERPs
When you finished optimizing your website, your pages consistently ranked near the top of search engine results pages (SERPs). Now, you can’t find your content with a search warrant! Take this as a sign that you need to revamp your digital marketing strategy.
As time passes, new competitors enter the fray and old ones may revitalize their strategies. If you don’t stay vigilant, your website could suffer a long-term setback. So, constantly monitor the results of your work, even after “finishing” a project. At the first sign of weakness, start updating your strategy.
2. Visitors don’t convert
You may have succeeded at SEO and now rank near the top of search results. However, the steady streams of visitors arriving at your site fail to convert into customers and sales. When this happens, you know that you must quickly get to work reviewing your conversion rate optimization (CRO) strategy.
Take a methodical approach to CRO that includes some common remedial steps:
- Analyze visitor behavior on your site to identify failure points.
- Update navigation to improve the accessibility of your content.
- Streamline your checkout and payment processes.
Get started right away by resolving obstacles in your sales funnel to stop losing conversion opportunities.
3. You Fail on Social Media Digital Marketing Strategy
If you’re like the many small businesses that invest in social media marketing, you may have quit when you couldn’t report any measurable ROI. Unsurprisingly, this happens a lot. However, your response to this type of situation matters.
Social media failure gives you an important sign that you’re doing something wrong. Instead of giving up, give it another try. Be sure to improve engagement by interacting with your followers and customers on a personal level. Additionally, make sure you routinely post valuable content and promptly respond to every comment you receive.
4. Mobile Users Bounce
Your analytics data will tell you about how different types of users behave on your site. If you discover that your mobile traffic bounces at a higher rate than your desktop visitors, you should recognize that you have a problem.
Most internet users now use mobile devices such as smartphones and tablets. If your website isn’t displaying properly on small screens, you need to immediately take remedial action. Get started by assessing page speed for your site.
In conclusion, your job as a marketer never ends. Even after completing a campaign, you should monitor the performance of your website. When you begin seeing any of the above symptoms, you’ll know it’s time to start revamping your strategy to cut your losses and seize new opportunities.