Are you struggling to promote your medical practice? If you’re looking to acquire more patients or clients, you can’t just sit around and hope they stumble upon your practice. You’ll need to take initiative by implementing marketing strategies that allow potential new patients to get acquainted with your medical practice.
Read on to learn the do’s and don’ts of marketing your healthcare.
Identifying Your Target Audience
Before anything, it’s crucial that you identify the target audience that is in accord to the services you’re offering. Try to invest as much time as you can into planning and creating quality strategies while keeping your ultimate goal in mind. A great way to hook first time readers is to educate them on your practices rather than simply talking about yourself.
Take Advantage of the Marketing Collateral
In order for your audience to know the spectrum of the services you’re offering, you’ll need to make use of ways that can boost your image. You can use postcards, brochures and advertisements to better promote referral marketing and build a good brand image. This will also benefit elderly patients who aren’t that internet-savvy. If you’re willing to go the extra mile, you can pay for print media, television and radio ads.
Build a Personal Website
Nowadays, most people prefer searching the web for pretty much everything. With that said, it's essential that you expand your online presence. The first and most important step is creating an engaging website.
If you’re having trouble figuring out on what to put on your website, here are a few things to help you get started:
- Contact information
- Patient forms such as appointment schedules and test reports
- Details about you, your employees and a summary of your medical practice
- Insert a live chat plugin that's available 24 hours a day
As you continue to build your website, try to launch email campaigns that will remind your future patients about their appointments or even simple health awareness tips. Be sure to segment your recipients before sending out the emails so you aren’t labeled a spammer.
Optimize Your Website
Always optimize your website as well as blog pages with relevant keywords. If you have any difficulty, try using a keyword planner. It will help you select the right keywords for your services. Having good SEO optimization will also help you rank higher in the search engine results.
On a side note, it’s worth noting that since this is for medical purposes, your information must be accurate and concise. Now that you know the do’s, it’s time to learn the don’ts!
The Don’ts of Medical Marketing
There quite a few don’ts when it comes to medical marketing.
Below is a list of the following don’ts:
- Don’t ever offer any kind of discounts because it’s illegal.
- Don’t expect too much early on as your marketing strategies won’t change things overnight.
- Don’t just simply talk about your doctors; talk about the service you’re offering as a whole.
- Don’t use a lot of medical terminology at it could confuse a lot of potential patients
- Don’t violate any of the HIPAA regulations for patient acquisition.
To summarize, you need to build and develop a good brand image that will require you to have an online reputation. As with any type of marketing, the most effective means is by positive reviews. Word-of-mouth referrals can do wonders for your medical practice.