If you're working on building a local SEO campaign, then it's important that your business appears on the right local review sites. There are several reasons why being on these local review sites will help your local SEO:
These review sites rank well in the search engines. As a result, they will give your business more exposure and even lead to more customers.
Consumers often go straight to these sites to look for businesses in their area. Not having a listing on these sites means you're losing a potential customer.
Being listed on these sites can be seen as a citation. Some of these review sites also allow you to link back to your website which benefits your local SEO campaign.
They contribute to your overall online reputation. Many consumers do background checks on businesses they find on the search engines by browsing these review sites.
To be listed on the right sites, here is our list of the top 10 local review sites you need to be on:
Google My Business – Obviously, your local SEO campaign starts with claiming and optimizing your GMB profile. Because Google reviews is a strong ranking factor, you will want to focus on acquiring customer reviews on Google over other platforms. This doesn't mean that the other sites are not important, but Google reviews will provide the most SEO value.
Facebook – Facebook is the third most trafficked site on the Internet. Users often use social media sites like Facebook to find local businesses. Facebook also allows you to set up a local business page on which you can collect reviews and ratings from other Facebook users. These reviews, conversations, and mentions can be seen as social signals which can help with your rankings.
Yelp – Yelp is known to be the most popular review site for restaurants. However, the site isn't just limited to restaurants. They allow listings for all kinds of local businesses and many users to go on the site to find other types of businesses in their area.
Healthgrades -If you're in the medical field, then it'll be very beneficial to be listed in Healthgrades. The site helps consumers find doctors in their area. It also lists the bio, address, phone number, and insurance accepted by each doctor or practice. Because it lists all this information, it can be seen as a citation for your local search campaign. The site is also great for attracting new patients as many consumers go to Healthgrades to find and do a background check on doctors before making an appointment.
FourSquare – FourSquare is a local search and discover website that is well known for their check-in feature. Foursquare is still a strong competitor to Yelp and has focused on all kinds of businesses. You'll want to be listed on FourSquare because the service is known to be used millions of users, especially users on mobile devices.
BBB – Short for the Better Business Bureau, the BBB is a resource that is used to verify the legitimacy, credibility and trustworthiness of a business. Many consumers trust the BBB and use the website to do a background check on businesses before they make a financial commitment.
Angies List – Angieslist is a private directory of approved business owners which many consumers use to find various service providers. It's not only a website you want to be on to build your business reputation, it also offers various opportunities for businesses to acquire customers.
CitySearch – CitySearch is a local based business directory that focuses on all kinds of businesses. While it isn't as used as other local review sites, it is still free to list and the site receives a good amount of traffic.
Judy's Book – While Judy's Book isn't a free directory, there are many benefits that come with listing with Judy's Book. You can collect reviews from the site and also post reviews from other sources to your Judy's Book listing. This can really help enhance your online reputation.
YP – Also known as the Yellow Pages, the company has shifted to the online directory format over the years. They still have a strong influence in the local business directory sector and their site accepts reviews from local customers.
These are the top 10 crucial review sites you want to be on. Obviously, there are niche and industry review sites/directories you want to be on as well. But starting with this core list will be a good step forward for your local search campaign.