7 SEO Must-Know Techniques Every Business Website Should Use
A lot goes into running a business with not much time left over for marketing and promotion. Smart business owners realize that their website is their presence on the internet and know how to use search engine optimization in ways that make it work for them.
Yes, you read that correctly.
Search engine optimization (SEO) is a set of techniques used to make websites easier to read for visitors and search engines. As opposed to being a ‘set it and forget it' type of promotional tactic, SEO is a work in progress. When used correctly, these techniques improve a website's ranking in the search engines, bringing in more traffic and leading to more conversions and sales.
7 SEO Techniques Every Business Website Should Use
Find the Best Keywords
First, you need to know what people are entering into search engines to find your business, products, or services. Google's Keyword Planner is a free tool (you will have to sign up for a free account to use it) that can help you ascertain the best keywords and phrases for your site.
Know Your Competition
With your keywords identified, it's time to see what your competition is doing. Using a private viewing option on your web browser (i.e. Incognito in Chrome) to keep Google from using our past searches to show up here, use the keywords to see what results they net (excluding the results marked ‘Ad' at the top). The first results you see are your competition. What are they doing well? What could your business do better?
Write Fresh Relevant Content
Now that you've identified your competition, take a look at their content. Your challenge is to create content that is fresh, relevant to your business, and more compelling than that of your peers. Quality content is vital to your SEO marketing results and bonus points if it's content that's either not been covered before or that you can present with a fresh twist.
Use Smart Titles
Page titles are another important factor in good SEO results. The titles of your pages and posts should include a keyword or keyword phrase that's important to your site. If you sell skin care products, with skin care as a keyword phrase to be used, ‘Top Skin Care Products' isn't a bad title. ‘Skin Care Products That Will Make Your Skin Radiant This Summer' is a better title and one a potential customer is more likely to read.
Use Keywords Everywhere
The keywords you spent time identifying can do a lot for your website when used properly. Incorporate keywords into your image names and alt-tags. If you sell vitamins and supplements, one of your keywords might be antioxidants. If you have an image that pertains to it on your site, you might name it antioxidants_vitamninc.jpg and you might assign it an alt-tag of ‘antioxidants vitamin c' once it's on the site.
If possible, incorporate the keywords into your links. If you use a content management system like WordPress, this is easy to do. The difference:
The second link would be what you're aiming for. The purpose in using keywords in image names, headers, and links is to help the search engines ascertain what the post or page is specifically about.
Use Internal Links
Use links to your best content elsewhere on your website. It increases the chances that visitors will read that content and it's a great motivator to keep your posts and pages fresh and creative, editing and updating them when needed.
Seek External Links
When other sites link to content on your website, this is an external link. Google and other search engines use these links to give sites authority. The older the site linking to you, and the more authority they are given, the more substantial the link is considered. Earning such links is one great motivation for creating good content. You might also reach out to other businesses to see if they would link to your site.
SEO, when done correctly, can help build your site's authority and audience over time. There are other useful SEO techniques to learn, but these 7 will give you a great place to start.