Case Study

B2B SaaS Lead Generation

B2B SaaS Lead Generation

Landing International

Landing International, a B2B beauty and wellness technology company that helps brands launch and scale at retail, recently launched its suite of digital products. Looking to reach brands across various categories in the beauty space to sign up for its platform, Landing approached R4M to outline a full-funnel digital marketing strategy across all paid marketing channels. They needed to create awareness, educate target buyers on their options, and ultimately convert leads to demos.

R4M worked in partnership with Landing’s internal marketing team to launch display prospecting campaigns on Google Ads, Linkedin, Instagram and Facebook, ultimately identifying LinkedIn as the highest converting channel. We led the creative, and implemented A/B testing to optimize creative and find the best approach to drive the highest CTR and conversion rates. For SEO, we collaborated with Landing’s in-house content team to develop a blog and social content to increase their search rankings. 


Over six months, we delivered thousands of qualified leads, converting to a significant increase in demo requests and identifying their ideal customer profiles. 

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