New and emerging industries often face challenges that established businesses do not. In the case of Psychedelic Spotlight, the goal was to increase retention and build its subscriber base. R4M developed a lead generation program to target new subscribers and a traffic generation strategy that leveraged audience development on Meta platforms. The KPIs (key performance indicators) we set out to achieve was surpassed within the first three months. Their organic rankings soared after our technical SEO implementation strategy took hold. R4M lowered Psychedelic Spotlight's cost per subscriber by 70%, and its organic SEO increased by 400%.